376 Bridgehampton/Sag Harbor Turnpike, P.O. Box 316, Bridgehampton, NY 11932

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Get to know Ashley Persico, founder of East End Wellness

The Children’s Museum has been delighted to host East End Wellness for a series of outdoor barre classes over the last few months. We recently spoke with the founder of the at-home concierge wellness service (and CMEE member), Ashley Persico, about COVID’s impact on the industry, introducing kids to the idea of wellness, and her favorite kid-approved healthy snack.

Can you tell us a bit about your background? How are you connected with the East End?

I’m originally from Western New York. When growing up, I found my happy place in the pool, and for many years, I was a competitive swimmer. The practice and discipline of swimming became ingrained in my body. Although I did not swim at the collegiate level, I started to appreciate the benefits of simply moving my body physically and staying active – and, that’s when running became a positive influence and a physical and emotional release for me. Following university, I began my career working in the fundraising industry, specifically in healthcare. One could say this is when I had my light-bulb in gaining a better understanding of the relationship between health and wellness, especially in the areas of fitness and nutrition, and I was determined to find a way to help others achieve their own personal state of wellness.

I moved to the East End to be with my husband and we’ve made it our home while raising our family. I’ve always loved living here, especially given the proximity to the ocean. As they say, saltwater and that sea breeze can cure almost anything! I also appreciate how each season brings its own joys and beauty. In the summer, the East End takes on a new liveliness with people coming and going, but it surely remains alive (and well, even better!) in the off-season, with thanks to the strength of our community.

Why did you decide to start East End Wellness?

I started East End Wellness because I truly value the importance of wellness, in any way you choose to define that. Fitness, nutrition, and treating myself with a bit of self-care are three important aspects of my life that make me a better person, friend, wife, and mother. Knowing how hard it can sometimes be to make time for myself, I wanted to create a service that supported and empowered others to easily find ways to take care of themselves in their own space, on their own time. 

How do you think COVID has impacted the wellness industry

If anything I think COVID has benefited the wellness industry and will continue to do so. The fitness world pivoted virtually, grocery shopping became a much more mindful activity as we could not leave the house as much. People have realized that their health, wellbeing, and time are their most important currencies today – and they may need to adjust, shift, and get creative to ensure that they are taking care of themselves and their families. 

What’s your favorite type of exercise? What’s your least favorite? 

My favorite type of exercise is a mix of strength training and cardio. I find these most in Bootcamp or HIIT classes. These work well for me because as a mom, I’m always busy. I always want to maximize my time when I can workout. Bootcamps and HIIT classes often are full-body workouts, strengthening all muscles including the core, and include a blast of cardio to help break a sweat.

My least favorite exercise is cycling. But with that said, everybody and every body is different, quite literally. I know many people who love cycling, especially because it has so many benefits ranging from improving joint mobility to increasing cardiovascular and muscle strength. 

How can you introduce the idea of wellness to young kids?

Wellness for children can start with a simple combination of eating healthy, active play, and a solid sleep routine. 

As a bit of context on those 3 areas: 

  • For our snacks and meals, we try to incorporate colorful, nutrient-filled fruits and vegetables. Time permitting, we also like to have our kids help us cook or prepare what they are about to eat. This can be fun, and yes, a bit messy, but involving them in the preparation has made them more aware and open to trying new foods.
     
  • Next, we aim to keep active outside as much as possible by going for family walks, bike rides, swimming, or just having a good run around. Indoor active and imaginative play too definitely helps, with much thanks to CMEE! 

  • Lastly, sleep for some kids may be what cycling is for me, but we all know the benefits of a good night’s sleep. This is something that we try to prioritize for our kids as well. 

What’s your favorite kid-approved healthy snack? Care to share the recipe?

For our favorite snacks I try to make peanut butter banana oatmeal muffins for the kids so they can get a source of fiber, antioxidants, and protein. I cannot take credit for the recipe myself, but get it from Ambitious Kitchen! 

The recipe can be found here.

If ever short on time, which happens to the best of us, hummus and veggies are a staple in our household. Hummus can be a great “vehicle” in helping kids to eat their veggies. And, bonus: hummus made from chickpeas is a source of protein, fiber, folate, and antioxidants.

Join Ashley and East End Wellness on October 3 from 8:45am – 9:45am during their next class at CMEE. $35. Space is limited. To register, please contact eastendwellnessny@gmail.com.

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