Last October marked thirteen years since the Children’s Museum opened its permanent home in Bridgehampton. Now that we’ve officially become a teenager, we decided it was time to for a new look. With assistance from countless community stakeholders, Oxygen Brand Group helped us fully realize our “brand.” They worked pro bono to develop a creative brief that informed the design of a new visual identity.
To create the new logo, staff, trustees and community members participated in a branding process where we honed in on the essence of the Museum, which is that it “provides an oasis of play rooted in self-discovery, social interaction, and learning.” The branding process also revealed that:
• With our literacy programs, coding classes, and other community engagement, we must expand beyond the perception that we’re just a children’s museum.
• The Children’s Museum needs to promote how it’s more than just a place to play on cold or rainy days.
• As we develop new exhibits, programs, and other activities, we need to consider the needs of parents and caregivers, as well as children.
• We should continue to think beyond the Museum’s walls and expand our outreach to help improve our community in new and fresh ways.
• Rather than consider other children’s activities as competitors, we should always see them as potential partners.
The creative brief tasked our graphic designer to “be bold and playful with colors, fonts, and layout. Think creatively to represent the ’free spirit’ of children and ensure that ‘fun’ oozes from the page.”
I’m thrilled with what she created. Instead of featuring our acronym (CMEE), the new logo emphasizes the boundless fun that kids have at the Children’s Museum of the East End. Our social media and website are updated with the new look, and we’ll be changing all of our brochures, stationary and signage this summer.